About Us

Whitecoat is Australia's most comprehensive online health care provider directory and customer review website. Think TripAdvisor but for health care.

Since it was launched in 2013, over four million Australians have already taken advantage of Whitecoat’s services. Our network of health care professionals is growing rapidly every day, with over 210,000 listed Australia-wide, across 40 different provider types. So whether you’re looking for a dentist in Dandenong or a Chiropractor in Cootamundra, we’ve got you covered.

We want Whitecoat to be the largest directory of its kind in the world. We want to promote the best aspects of health care and do so with provider engagement and support. We are very confident that Whitecoat will allow many providers to have a voice in their community and allow many Australians to make better and more informed health care decisions.

Follow our journey and see how we plan to change the Australian healthcare industry.

Why was Whitecoat launched?

We have developed Whitecoat to allow all Australians to search and compare health care providers to allow them to make better and more informed choices when selecting health care providers. Whitecoat is particularly useful for people who have moved to a new area or need treatment for a specialist service for the first time, as well as those wanting a recommendation from patients who have already visited a health care provider.

We want to help consumers make the right choices when they need to make them.

How legitimate are customer reviews?

Whitecoat user have access to an ever-growing 250,000 moderated reviews from real users so you can be certain you pick the right provider every time. Please note, our reviews are never based on clinical feedback. We focus on the customer service experience only.

When completing a Whitecoat survey, users are also given the opportunity to provide a review on their customer service experience. Reviews are sourced from Whitecoat users who have been provided with a billable service from the provider. Before reviews are published to Whitecoat, they must first pass through extensive checking procedures and moderation guidelines. This process ensures reviews are relevant to the service that was provided, are not offensive or contain profanity, and do not assess the provider's clinical expertise or quality of clinical care. Reviews that do not pass through this process are not published.

For the full moderation guidelines, click here: https://whitecoat.com.au/pages/moderation-guidelines/

How is Whitecoat different from other comparison sites?

Designed to help all Australians find and compare health care providers in their local area, Whitecoat is an innovative and unique website. We strictly manage the process of obtaining, reviewing and publishing data and reviews about each provider. Whitecoat's feedback process ensures that all reviews and comments have passed through our extensive moderation guidelines before being published.

Over the past 3 years Whitecoat has consulted widely with industry and government stakeholders to improve the functionality of Whitecoat and ensure that it is and will remain Australia's most comprehensive online health care provider directory. Whitecoat features an immense range of health care providers and provides key contact details in an aim to offer a new portal of choice to all Australians.