Digital Marketing for Your Practice

Let us take care of your marketing while you take care of your patients

With our digital advertising and social media marketing services, we can give your practice the boost that it’s been looking for. Make sure your practice is in front of patients when they’re looking for healthcare services through Google or Facebook.

Digital Marketing
Reach More Patients

Boost Your Bookings

Stand out against your online competition

Attract more patients to your practice by appearing at the top of Google Search Results, or increase your brand awareness through Facebook adverts. Drive patients to your practice when they’re looking to book.

Our healthcare marketing team will manage and optimise your digital advertising so you can focus on what you do best, looking after patients.

How can Whitecoat help?
  • Managed Google Search, Display and Facebook ads
  • We’ll set up and get your ads going, hassle free
  • On-going ad optimisation to ensure results
  • Monthly reporting and analysis to measure success
  • Dedicated point of contact campaign manager
  • You set the budget, and you only pay-per-click (PPC)

Grow Your Practice

Reach and retain more patients at your practice

84% of patients read reviews before booking with a healthcare provider which makes your Whitecoat profile a great place to send patients to.

  • Enhance your online presence
    Make sure your practice reaches it’s potential by being in front of patients when they’re looking for healthcare appointments.
  • Focus on your patient experience
    Continue to deliver great healthcare to your patients, freeing up your front desk and focusing on patients needs.
  • Increase patient retention
    Once patients start booking online, research shows that patient retention increases by up to 77%.
Digital Marketing with Whitecoat - Reach More Patients

How Does It Work?

Get results that matter to your business with Digital Marketing

We run ads designed to bring your bookings and views to your Practice. Through various location and keyword targeting, there are multiple strategies to reach patients looking for healthcare appointments.

Location Targeting

Target a local radius around your Practice or attract patients from specific suburbs. We can run ads on locations important to your practice.

Keyword Targeting

Promote specific services you offer and stand out from the competition. We’ll work with you to make sure we’re targeting the right patients to your business.

Copy and Design

Our creative team will put together content and design for your ads. Looking to go the extra mile? Our team can help put together wider campaigns including video and social media content marketing.

Metrics and Reporting

Our team will continually optimise your ads to ensure the best results. Find out how your ads are performing with monthly reporting.

Google Ads, Facebook Ads example

Types of Digital Adverts

We can manage many different types of ads based on your business goals

  • Google Search Ads
    Target specific search terms such as “Dentist Sydney” and be displayed when patients are searching.
  • Google Display Ads
    Drive people to your profile with Display ads, these appear all over the Google Display Network, get your practice noticed.
  • Facebook Ads
    Build your social profile with Facebook ads, great for building awareness of your business and increase online engagement.

Fees & Charges

Set your own budget, and let us manage it

We recommend a minimum advertising spend of $300 excluding GST per practice, per month to start seeing results with a minimum 3 month contract.

Whitecoat charges a 30% management fee on top of your ad spend to cover the costs of setup, creative, on-going optimisation along with monthly reporting.


Get Started with Digital Boost Marketing

Ready to start growing your practice?

Whether you’re a dentist looking to expand the reach of your clinic, or a physiotherapist looking for more clients in the local area, our digital marketing services can help give your business the boost it deserves.

Let us know your details and our Whitecoat team will be in touch. Please give us at least 1 business day to get back to you.

Frequently Asked Questions

  • How is the Digital Marketing budget used?

    We will discuss with your how best to utilise your budget before the campaigns are launched. For example, if your focus is on driving traffic to your site, will be spread the budget across Google Display, Search and Facebook ads.

  • What is the average ROI?

    This varies from practice to practice. We aim to keep your cost per booking as low as possible.

  • Scroll to Top